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MENA is the next leap region for e-commerce transformation. Have you seen the latest reports?

MENA is the next leap region for e-commerce transformation. Have you seen the latest reports?

  • As of 2017, e-commerce penetration in the Middle East and North Africa (MENA) Region was low compared to other regions, mostly driven by regional pure players. (Source: Bain). More eCommerce data from 2017 is also available in Dinarstandard’s 2018 MENASA Report

  • MENA e-commerce market grew faster than the forecast by 29% from approximately $8.5 billion in 2017 to $14.3 billion in 2019 (Source: Bain). 

  • $665M has been invested in e-commerce startups in MENA from 2016-2019 (Source: Wamda).

  • As of 2019, 4% of overall retail was on eCommerce in Middle East & North Africa (MENA) Region while 20% of Electronics & Discount Store revenues were Online (Source: Visa). 

  • Internet Users in many Middle East and North Africa markets have started purchasing products Online that they would normally purchase in-store due to the Coronavirus pandemic (Source: eMarketer)

  • The consumers of Saudi Arabia (KSA) & United Arab Emirates (UAE) seem to be more optimistic than other regions regarding the recovery expectation following the Covid pandemic period (Source: McKinsey). 

  • Small businesses have responded rapidly to the disruption of Covid pandemic in MENA (Source: Visa).

  • GCC e-commerce market has become more than $21B in 2020 (Source: Kearney)
  • MENA E-Commerce Gross Merchandise volume is expected to grow 36% in 2021 with UAE, KSA & Egypt as key markets (Source: Wamda).


  • MENA 2021 in a nutshell (Source: Statista)
    • 20 countries
    • 435 Million population
    • 257 Million internet users (60% internet penetration)
    • 157 Million e-commerce buyers
    • $32 Billion e-commerce market

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