As of 2017, e-commerce penetration in the Middle East and North Africa (MENA) Region was low compared to other regions, mostly driven by regional pure players. (Source: Bain). More eCommerce data from 2017 is also available in Dinarstandard’s 2018 MENASA Report.
MENA e-commerce market grew faster than the forecast by 29% from approximately $8.5 billion in 2017 to $14.3 billion in 2019 (Source: Bain).
$665M has been invested in e-commerce startups in MENA from 2016-2019 (Source: Wamda).
As of 2019, 4% of overall retail was on eCommerce in Middle East & North Africa (MENA) Region while 20% of Electronics & Discount Store revenues were Online (Source: Visa).
Internet Users in many Middle East and North Africa markets have started purchasing products Online that they would normally purchase in-store due to the Coronavirus pandemic (Source: eMarketer)
The consumers of Saudi Arabia (KSA) & United Arab Emirates (UAE) seem to be more optimistic than other regions regarding the recovery expectation following the Covid pandemic period (Source: McKinsey).
Small businesses have responded rapidly to the disruption of Covid pandemic in MENA (Source: Visa).